Designing an AI-Powered Social Media Tool Cutting Management time by 35%
Client
Social Master Inc.
Tools
Figma, Trello, Zoom, Slcak
Timeline
Jan - Mar 2024
My Role
UX/UI Designer, Product Thinking, Research, Iteration, Design & Prototyping.
The Team
1 Designer, 1 Product Owner, a team of developers.
Product Discovery & Validation
Our Hypothesis
We believed that small businesses needed a more efficient and simplistic way to manage their social media presence across multiple platforms.
Validating through interview
Interviews with 5 Participants to understand their challenges, goals, and behaviors.
Analyzing Market & Competitions
Competitive benchmarking revealed an over-saturated market competing on identical feature sets.
Key Findings
Gathering insights from User Interview and Competitor Analysis we found:
Time-Saving Tools
Users need solutions that streamline social media management and save time.
Content Creation Challenges
Users struggle with content creation and want assistance to simplify this task.
Actionable Analytics
Clear, easy-to-understand analytics are needed to drive engagement and growth.
Feature Overload
Competing tools often have too many features, leading to a cluttered user experience.
Problem Statement
Small businesses and solopreneurs need an AI tool to streamline social media, content management and provide growth insights.
Define Users & Ideation
Defining Personas and Goals
Consolidating our key insights into 2 goal-oriented personas.
Feature Prioritization
Limited resources forced us to prioritize our features based on impact and effort for MVP.
System Architecture
Key path scenarios that gets our users to their most prominent use cases within the least amount of steps.
Wire-framing
Consolidating our key insights into 2 goal-oriented personas.
Iterations
Usability Testing and Iterations
Conducted rapid iterations by testing the design with 5 users.
Final Design
AI-Powered Content Creation
• Dashboard for overview of the all posts and brand health with Post Analytics
• AI- based content suggestion to enhance content writing
Controlling multi-platform Posts and scheduling
• Smart scheduling process across multiple platforms with preview mode
• A drag-and-drop calendar that allows users to easily schedule posts across multiple platforms
Multi-level Performance Tracking & Analytics
• This allows for easy tracking of personal and team KPIs without creating separate, complex reporting systems.
• Individual users see their own metrics, while team leaders can view aggregated data.
Account Setup
• This allows users to add and manage their multiple social accounts at ease
Impact of Design
Testing Impacts
Product wasn’t launched but we tested through simulations and validated
35%
Reduction in time users spend managing their social media compared to previous methods.
18%
Increase in the quantity and quality of content produced by the AI feature.
